Katie Couric Media
Generated $12M+ in partnership revenue across 80+ integrated programs.
With Kindling
Built repeatable packages and delivery workflows. Scaled partnerships without compromising editorial integrity.
Challenges
- Packaging varied deal to deal
- Too much custom work per partner
- Execution load grew faster than capacity
- Hard to standardize quality across launches
Outcomes
- $12M+ partnership revenue
- 80+ integrated programs delivered
- ~$150K avg revenue per program
- +20% gross margin via standardized delivery
- -25% sales cycle time through clearer packaging + templates