Salesforce
Built toolkits + speaker systems across 12+ global teams.
With Kindling
Created a repeatable system for flagship events. Clear owners, partner toolkits, standardized intake. Teams moved faster.
Challenges
- Too many stakeholders; slow decisions
- Inconsistent partner co-marketing packaging
- Fragmented speaker/program intake + approvals
- Execution varied across teams
Outcomes
- +7% YoY in-person attendance
- +14% YoY virtual attendance
- +11% registration conversion (landing → reg)
- -30% cycle time (partner ask → approved assets)
- 12+ global stakeholder teams aligned under one cadence